Home grown Brands

We have our own private labels in various categories including Fresh Food, Canned Food, Oil, Sugar, Pulses & Spices, Soaps, Detergents, Health & Beauty and other Fast Moving Consumer Goods. Our range of in-house brands includes the electronic label Gtron, homeware label Homlee, garment labels Ve-ro, D-Code, Grandberry, a luggage brand called Focus, and a footwear brand called Add One

With cut throat competition in the consumer goods market, what really sets a brand apart is its ability to deliver what it promises in terms of true value. With that insight in mind, we invest heavily in R&D focused on developing new in-house brands. This helps us control every aspect of the products being offered; right from procurement of raw materials and ingredients to the ethical management of supply chain and finally, efficiency in customer delivery. The Grand Group launches close to 100 new in-house products every year. All our products undergo stringent quality tests, making them among the best in the market.

For the young, restless and stylish

DCode offers a complete range of trendy outfits and accessories for men. The collection is essentially for fashion and style conscious youth who like to experiment with their looks. The brand caters to those who love to mix and match and get easily bored of the regular colours and patterns. Our designers work hard on researching hot trends and fashions around the world to put together a collection that not only offers the latest look but also lends an image of “cool” to the wearer. The brand offers shirts, T-shirts, trousers, denims, shoes and inner wear.

Smart casuals for uber stylish professionals

AS#2 offers mens clothing in the smart casual category. With men getting more and more conscious about how they present themselves in highly competitive business and professional environments, AS#2 offers a range of great solutions. The brand offers shirts and trousers in various fabrics and cuts to suit every taste and requirement. It presents a practical choice for day to day office wear that strikes the right balance between a professional look on one hand and a stylish and comfortable appearance on the other.

Formal wear for men who mean business

Grandberry is the quintessential mens formal wear brand offering a wide choice in formal shirts, trousers, jackets, suits, ties and footwear. It also offers travel accessories like luggage, laptop bags, etc. Our designers at Grandberry recognise that looks and presentation are extremely important for making a good impression in the corporate world. Individuals at all levels get defined by their sense of style and dressing. Grandberry offers a wide repertoire of shapes and cuts so you are likely to find something that matches your personality just right.

Premium inner wear collections for men, women and children

Ve-ro is a premium inner wear brand for men, women and children. It offers a wide range of high quality and innovative products. Choice of inner wear is a very personal and intimate matter. From sophisticated and bold to quirky and playful, every piece of inner wear reflects the personality of the wearer. Whether the consumer prefers classic and conservative designs or likes to experiment with funky styles, we have a wide collection that caters to all preferences. Our uncompromising approach to quality and world-class manufacturing standards ensures every piece of Ve-ro is the very best in comfort and fit.

Great outfits for an active lifestyle

Gsports is the ultimate active lifestyle brand. It offers comfortable, trendy and affordable sports wear and accessories for men and women. Whether you are a professional athlete or a weekend sports person, it’s still important to look the part. Being at ease in your outfit is key to great performance. All our products are designed to help you maximise your potential and perform at your peak. And when you are not playing sports, the Gsports range still gives you the fashion edge in the game of life.

Footwear that spells comfort, chic and affordability

AddOne is a mens, womens and childrens footwear brand. We offer a wide choice in both formal and casual footwear including shoes, sandals, slippers and more. Crafted to the best industry standards, the brand features collections in a variety of styles and materials. From high quality leather shoes for the all important business meetings, to the semi-casual slip-ons for a trip to the mall, all the way to comfortable PU plastic slippers for running everyday errands - we have one for every occasion.

Making lovely homes

Wherever in the world one goes, there is no place like home. Homelee offers an array of lovely home furnishings that help you put together the home you’ve always dreamed of. The brand offers light furnishings like curtains, drapes, home decor items, rugs and carpets, among other things. Great quality at highly affordable prices is the promise that HomeLee lives up to with every product under the brand.

On the cutting edge of technology

GTron is a leading electrical and electronic appliances brand in the GCC & SARC countries. A highly customer driven and technology focussed company, GTron designs, manufactures and markets all it’s high quality products inhouse. We offer efficient after sales service and support to our customers. Our commitment to innovation and R&D helps us continuously improve our products and always remain on the cutting edge of technology. Apart from home appliances, GTron also makes world-class multi-media and IT devices.

For the young, restless and stylish

DCode offers a complete range of trendy outfits and accessories for men. The collection is essentially for fashion and style conscious youth who like to experiment with their looks. The brand caters to those who love to mix and match and get easily bored of the regular colours and patterns. Our designers work hard on researching hot trends and fashions around the world to put together a collection that not only offers the latest look but also lends an image of “cool” to the wearer. The brand offers shirts, T-shirts, trousers, denims, shoes and inner wear.

Smart casuals for uber stylish professionals

AS#2 offers mens clothing in the smart casual category. With men getting more and more conscious about how they present themselves in highly competitive business and professional environments, AS#2 offers a range of great solutions. The brand offers shirts and trousers in various fabrics and cuts to suit every taste and requirement. It presents a practical choice for day to day office wear that strikes the right balance between a professional look on one hand and a stylish and comfortable appearance on the other.

Formal wear for men who mean business

Grandberry is the quintessential mens formal wear brand offering a wide choice in formal shirts, trousers, jackets, suits, ties and footwear. It also offers travel accessories like luggage, laptop bags, etc. Our designers at Grandberry recognise that looks and presentation are extremely important for making a good impression in the corporate world. Individuals at all levels get defined by their sense of style and dressing. Grandberry offers a wide repertoire of shapes and cuts so you are likely to find something that matches your personality just right.

Premium inner wear collections for men, women and children

Ve-ro is a premium inner wear brand for men, women and children. It offers a wide range of high quality and innovative products. Choice of inner wear is a very personal and intimate matter. From sophisticated and bold to quirky and playful, every piece of inner wear reflects the personality of the wearer. Whether the consumer prefers classic and conservative designs or likes to experiment with funky styles, we have a wide collection that caters to all preferences. Our uncompromising approach to quality and world-class manufacturing standards ensures every piece of Ve-ro is the very best in comfort and fit.

Great outfits for an active lifestyle

Gsports is the ultimate active lifestyle brand. It offers comfortable, trendy and affordable sports wear and accessories for men and women. Whether you are a professional athlete or a weekend sports person, it’s still important to look the part. Being at ease in your outfit is key to great performance. All our products are designed to help you maximise your potential and perform at your peak. And when you are not playing sports, the Gsports range still gives you the fashion edge in the game of life.

Footwear that spells comfort, chic and affordability

AddOne is a mens, womens and childrens footwear brand. We offer a wide choice in both formal and casual footwear including shoes, sandals, slippers and more. Crafted to the best industry standards, the brand features collections in a variety of styles and materials. From high quality leather shoes for the all important business meetings, to the semi-casual slip-ons for a trip to the mall, all the way to comfortable PU plastic slippers for running everyday errands - we have one for every occasion.

Making lovely homes

Wherever in the world one goes, there is no place like home. Homelee offers an array of lovely home furnishings that help you put together the home you’ve always dreamed of. The brand offers light furnishings like curtains, drapes, home decor items, rugs and carpets, among other things. Great quality at highly affordable prices is the promise that HomeLee lives up to with every product under the brand.

On the cutting edge of technology

GTron is a leading electrical and electronic appliances brand in the GCC & SARC countries. A highly customer driven and technology focussed company, GTron designs, manufactures and markets all it’s high quality products inhouse. We offer efficient after sales service and support to our customers. Our commitment to innovation and R&D helps us continuously improve our products and always remain on the cutting edge of technology. Apart from home appliances, GTron also makes world-class multi-media and IT devices.

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